I’m a Senior Content & Creative strategist, copywriting wizard and your brand’s favorite ghostwriter.

I used to be a culture journalist until I crossed over to the (not so) dark side of the Force: creative & content strategy plus copywriting for brands.

Today, I combine storytelling with brand vision to craft content that moves people and drives results.

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Email me

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Say hi on LinkedIn!

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Based in

Lisbon, Portugal

Currently

Content Strategist at Bauer Media Audio Portugal

Open to

Full time / Freelance / Consulting

Languages

Portuguese (native), English (C1)

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The headlines

• Launched the first European edition of Tribeca Festival, leading content and comms strategy and curating the program across talks, podcasts, live shows and film screenings
• Defined brand strategy and content pillars across Expresso, SIC and SIC Notícias
• Currently leading content strategy across 5+ audio brands at Bauer Media Audio Portugal
• Developing new podcast formats across the Bauer Media Audio Portugal portfolio
• Setting social-first comms guidelines and best practices for Bauer Media Audio Portugal's social teams
• Founder ****of a 2.2k+ subscriber pop culture newsletter (70% open rate)
• Grew MAGG's lifestyle media market share by >200% as Head of Content & Digital Strategy </aside>

About Me

I am a Lisbon-based creative strategist and storyteller, passionate about blending content innovation with cultural relevance.

With a background in journalism, branded content, digital strategy, and creative copywriting, I know how to build narratives that resonate and spark meaningful conversations across entertainment, media, and pop culture.

I joined Bauer Media Audio Portugal in January 2026 to lead content strategy across five radio brands: Rádio Comercial, M80, Cidade FM, Smooth FM, and Batida FM.

The brief is broad on purpose: podcast strategy, branded content, commercial storytelling, digital, social, and event strategy.

Skills

Strategy

• Creative Strategy & Brand Positioning
• Content Strategy & Audience Engagement
• Marketing & Comms Strategy
• Program & Event Curation

Craft

• Creative Copywriting & Narrative Design
• Branded Content Expert
• Storytelling for Digital & Live Experiences
• Social Media Growth & Community Building

Tools & Leadership

• Empathetic Leadership & Team Management
• Digital Content Management (WordPress)
• AI-Driven Content Creation (Claude, ChatGPT, Perplexity)

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Experience

• Content Strategist @ Bauer Media Audio Portugal (Jan. 2026 - Present)

• Digital Marketing Lead @ SIC (Apr. 2024 - Dec. 2025)

• Creative Strategist @ SIC (Oct. 2023 - Dec. 2025)

• Head of Content, Programming & Socials @ Tribeca Festival Lisboa (Oct. 2023 - Dec. 2025)

• Head of Content & Digital Strategy @ MAGG Agency (Jan. 2022 - Oct. 2023)

• Founder & Content Writer @ Séries Fixes Para Ver (Apr. 2019 - Mar. 2023)

• Culture Editor @ MAGG (Feb. 2018 - Jan. 2022) </aside>

Projects

Projects

Other Projects

Bylines & Freelance

• Freelance Writer for Observador
• Freelance Writer for IGN
• Freelance Strategist/Consultant for Brands

Owned Projects

• “Histórias da Pandemia”, Book Autor for Editorial Presença
• Founder & Content Writer for Monthly Newsletter on Streaming and Pop Culture

Education

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Communications and Cultural Studies, Lisbon’s School of Arts and Humanities (2015-2017)

Postgraduate Degree

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